Jacket for 'Truth: How the Many Sides to Every Story Shape Our Reality'


UK - Transworld
USA - Little Brown USA
Canada - Signal
Brazil - Companhia das Letras
China - Ginkgo
Germany - DTV
Korea - Next Wave Media
The Netherlands - De Geus
Russia - Alpina
Spain - Penguin Random House
Taiwan - Sun Color Culture
Turkey - Domingo

Truth: How the Many Sides to Every Story Shape Our Reality

By Hector Macdonald

Published Mar 2018


How the many sides to every story shape our reality…

For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.

True or false? It’s rarely that simple.

There is more than one truth about most things.  Eating meat is nutritious but it’s also damaging to the environment.  The internet disseminates knowledge but it also spreads hatred.  When we communicate we naturally select the truths that are most helpful to our agenda.

We can select truths constructively to inspire organizations, encourage children and drive progressive change.  Or we can select truths that give a false impression of reality, misleading people without actually lying.  Others can do the same, motivating or deceiving us with the truth.  Truths are neutral but highly versatile tools that we can use for good or ill.

In Truth: A User’s Guide, Hector Madonald explores how truth is used and abused in politics, business, the media and everyday life.  He shows how a clearer understanding of truth’s many faces renders us better able to navigate our world and more influential within it.  Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.