Jacket for 'Influence. How Social Media Influencers Are Shaping Our Digital Future'


UK/USA - Bloomsbury
China - Zhejiang University Press
Taiwan - Yuan-Liou
Thailand - Amarin Publishing
Turkey - Kitap

Influence. How Social Media Influencers Are Shaping Our Digital Future

By Sara McCorquodale

Published Sep 2019




Digital influencing is one of the most exciting and disruptive new media indutsries, forecast to be worth over $10bn by 2020.

Influencers dominate the digital world and, when it comes to growth, consistently outperform traditional media and brand advertising.


Despite their prominence, digital influencers continue to be misunderstood and undervalued, due primarily to a lack of knowledge on how and why this industry emerged, the reasons for its success and where it will go next.

For those charged with mastering this space, understanding its foundations and how influencers operate is crucial to ensuring that they can deliver robust strategies.  As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it works, as she interrogates the phenomenon, analyses its problems and forecasts its future.

Influence draws upon first-hand interviews with world-renowned influencers, providing and invaluable insight into the inner workings of digital culture and how it can best be used as an effective marketing and branding platform.  Mc Corquodale also draws upon her years of journalistic experience to provide a deep insight into marketing strategies, social media and how digital communication works.

This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who needs their business to succeed and prosper online.