By Max Atkinson
Published Jan 2010
Whether the best man at a wedding or a presenter at a business meeting, speaking in public can be a very nerve-wracking experience.
With his groundbreaking and refreshing approach, which combines the latest empirical research with the rules of classical rhetoric, Professor Max Atkinson highlights the secrets of successful persuasion, and provides readers with a host of techniques to help win the attention and approval of their audience and avoid some of the most common pitfalls.
This new and provocative way of looking at presentation and speech-making includes practical and simple guidelines on:
-inspiring your audience
-preparing speeches quickly
-using visual aids more effectively
-getting your message across and winning applause
-the truth about body language
-maximising the potential of PowerPoint
An original, easy and definitive approach to the art of public speaking and presentation for any occasion : business or pleasure.