Jacket for 'The Real Toy Story'


UK - Transworld
US - Simon & Schuster

The Real Toy Story

By Eric Clark

Published Jan 2010

How do toys go from prototype to playroom? What are the stories behind the blockbuster success of Barbie, Beanie Babies, Elmo and Friends? As today’s kids get "older" at younger ages, how is the industry competing with new "toys" such as cellphones and iPods? The Real Toy Story answers these questions and more. It reveals the dark side of the business, from marketing tactics aimed at children to toys produced in China under virtual slave-labour conditions.

In the tradition of Fast Food Nation Eric Clark has written a riveting exposé on the inside story of toys and the industry that makes them: a world driven by quick change, cutthroat competition, cold-blooded marketing. . . and the calculated delight of children.

Other books by Eric Clark