By David Waller
Published Jan 2010
DaimlerChrysler was formed in 1998 with the biggest industrial merger in history, creating a global giant with sales of $155 billion and 440,000 employees. It combined Mercedes-Benz, for decades synonymous with luxury and speed, with Chrysler, a symbol of Americana and the world’s most profitable auto company. Drawing on exclusive information sources from within the company and its closes advisors, this book tells the inside story of the merger – and its aftermath. Combining thrilling narrative with analysis, the book gives tangible lessons for managers involved in global business.