I was born in Russia and raised in the French-speaking part of Switzerland. In 2012, at 16 years old, I launched my blog—a personal space where I shared daily styling tips and inspiration. What started as a simple passion project soon grew into something much bigger, attracting an international audience and opening doors to exciting opportunities in the fashion world.
While building my online presence, I pursued higher education, studying French and Russian literature in college. At the same time, I focused on developing my Instagram, navigating fashion weeks and designer events alongside my partner, Charles. Traveling the world and immersing myself in the universes of the brands I collaborated with was both exhilarating and transformative.
By 2018, I had established a strong reputation in the social media and fashion communities, earning recognition in the European press. That same year, my hard work was honored when I won the first-ever Swiss Influencer Award in the Fashion category in Zurich—one of the highest accolades in the digital sphere in Switzerland.
Today, I live in Geneva with my husband, who is also a social media content creator and writer, and our six-year-old son. My world is all about lightness and positivity, and my audience has been with me every step of the way—watching me grow from a teenager into the mother, wife, and entrepreneur I am today.
I’ve always believed in quality over quantity, and that philosophy guides everything I share. Whether it’s my daily adventures, new discoveries, or personal tips, I continue to connect with my community on Instagram and TikTok, embracing the ever-evolving journey of creativity and self-expression.