Rupert is the founder and director of Oxford University’s Centre for Corporate Reputation. He is the co-author of ‘The Reputation Game’ a bestselling book published in seven languages in October 2017 (with David Waller) and the co-author of ‘The Activist Manifesto’ (with Frank Partnoy) an extract of which was published in the Financial Times in March 2018. His third book – Forked Tongues – will be published in 2025. His work and views on matters related to legitimacy, status, stigma, celebrity, reputation, and trust are regularly featured in major news outlets including the BBC, CNN, the Financial Times, The Wall Street Journal, and the Times of London.
Rupert co-founded the Finsbury Group (now FGS Global) in 1994. He chaired The University of Oxford’s Socially Responsible Investment Committee of Council (2012-2017) and is a member of the Senior Common Rooms at Worcester College, Oxford and St Antony’s College, Oxford. He is an ambassador for the international mine clearance and humanitarian charity The HALO Trust and was appointed by her late Majesty Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14. He is also a member of the Royal Company of Archers, the King’s Bodyguard for Scotland.